Logona History
The story of Logona natur kosmetik is closely associated with the rise of the German natural marketplace, in which it counts itself today as a leading supplier of serious natural personal care products.

During the 1970’s a wave of environmental consciousness and activism rolled through Europe, giving life to many alternative enterprises and political groupings. Organic agriculture, renewable energy and environmental responsibility became the watchwords of this movement. In the mid-70’s a group of friends in Hannover, Germany opened a shop featuring the few available products that fit the values of this new, green alternative movement. To expand their store’s selection, this “Lorien Goods” group began to import products, and then to wholesale these products to other stores. In 1977, they tried their hand at manufacturing simple bodycare products, and the Logona idea was born.

Bodycare products manufactured and packaged from a broad ecological standpoint resonated with a growing number of consumers. The product line has steadily expanded over the years to meet consumer interest. Today over 200 products for the daily care of skin and hair for ever family member, carry the Logona label.

Strict ingredient quality standards have always been fundamentally important to Logona product formulation and manufacturing. Logona products utilize the highest quality, natural raw materials, such as premium vegetable oils and waxes, herbal extracts and floral distillates derived from organic agriculture and wildcrafting.

Aside from rigorous ingredient standards, Logona products must also confom to industry-leading ecological standards regarding minimal resource consumption during manufacturing, and minimal and recylable packaging for the finished products.

Quality creates Trust
Manufacturing personal care products without synthetic preservatives requires especially careful procedures to handle both raw materials and finished products. Only the slightest contamination can ruin an entire production run. Logona utilizes GMP (Good Manufacture Practices), the pharmaceutical production standard, to guide its manufacturing. In Spring of 1999, Logona successfully completed an “Environmental Audit” of its entire operation conducted under mandate of the German federal government.

25 Years Continuity and Competence
Despite its steady growth, Logona has remained true to its founding principles. Many personnel from those early days are still with the company. The collectively-organized Logona employs more than 100 full-time employees, and places special emphasis on social responsibility and fairness towards employees and community.

Logona product quality standards have continually improved to correspond with advances in manufacturing know-how and more rigorous ingredient standards. No advance in product quality, however, has come at the cost of the company’s steadfast commitment to environmental responsibility. The goal to make quality personal care products with mini-mal impact on the planet and its resources remains foremost.


Active media role increases consumer confidence

The German consumer enjoys a high level of accessible, quality information to assist in evaluating products. For example, the monthly magazine, Oko-Test  publishes critical reviews of consumer products from natural and environmental standpoints. It analyzes leading brands from both the natural and conventional marketplaces in terms of ingredients, packaging, performance and price. The magazine has been a leading factor in increasing German consumer awareness, manufacturer responsibility, and product quality.